Awesome book!

Go read this. This is DA SHIT!

Blink by Malcolm Gladwell

This is about the psychology that goes on behind the scenes when humans make a snap judgement. The main idea is that our subconscious minds are able to assimilate and process tons of data much faster than our conscious minds, and as such where it can take the conscious mind say 10 minutes to reach a calculated decision, the subconscious mind can often reach the same (or even better!) decision in a fraction of the time.

While Gladwell definitely makes a strong case for snap judgements, he goes on to caution the reader about the dangers of how the subconscious mind can be fooled into making the wrong decisions.

The book is an easy read (ie not bogged down with technical jargon and minutely detailed technical descriptions) and is a great study in the art and science of decision making.